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This is a gallery of some my print work that I enjoyed working on over the years. Most of these pages were created during my 13 years at WIRED MAGAZINE. I was able to work with some great brands, great people and win new business for the magazine. We were always trying new things with in-book page layout. From gatefolds, to die-cuts, to overlays, WIRED was a great place to express my passion for design.
Along with my WIRED work, I show some pieces from five years at DOW JONES. What I enjoyed most from managing that group was creating high impact branding campaigns in-house, working with tight deadlines while meeting budget, and having a reach of over 2 million. Although you only see the print examples here, all ads campaigns at DOW JONES were produced to reach audiences using a multiplatform design model which is shown in other areas of this site.
Print / Web / Mobile / Outdoor / Social
WSJ Weekend was the first of its kind for the Wall Street Journal Brand. It included a variety of very interesting topics that will entertain people and get their minds off of serious business content. The Wall Street Journal Weekend Edition was meant to be entertaining and dealt with more culture-based subjects such as: Real estate, Culture and Cooking, Shopping, Travel, Fashion, Lifestyle, Entertainment, Music and Movie Reviews, Technology News and Sports.
I was tasked with developing this first ever campaign that would attract a much younger audience across print, web, mobile, social and outdoor channels. While keeping this adverting campaign in-house we had a small budget and limited resources. This campaign was targeting an impressive subscriber base of over 2 million. The images used were a combination of photoshop, stock imagery and photographs taken from my personal SLR.
Creative Director: Print design / Web design / Animation / Media strategy
Adidas unveiled the most advanced shoe ever. Called "1", the shoe provides “intelligent cushioning” by automatically and continuously adjusting itself. It does so by sensing the cushioning level, using a sensor and a magnet. It then understands whether the cushioning level is too soft or too firm via a small computer and adapts with a motor-driven cable system to provide the correct cushioning throughout the run.
At WIRED MAGAZINE forming this partnership between Adidas and WIRED was a sure fit. My thinking was have their shoe die-cut along with having an exploded view so readers can be free to explore the shoe first hand. The computer added technology within the shoe was on brand and was easily understood by the affluent reader of WIRED. To continue the partnership we offered ADIDAS a front row seat in our annual WIRED pop-up holiday store where we featured products in a showcase of the top tech gift ideas of the year that are leading the industry.
This ad campaign ran in the pages of WIRED and RUNNERS WORLD.
Creative Director: Print AD campaign strategy / Two Page Gatefold
Print / In-book special section
At WIRED Magazine, as the Associate Creative Director of marketing, I was tasked with creating a booklet for Porsche which would align WIRED readers with the newest line of vehicles. I collaborated with the auto sales team on a wide variety of styles and layouts in order to achieve a mutually beneficial partnership between Porsche and WIRED. The final commitment was a mini booklet tipped in front of a full page ad.
Creative Director: Print design / Media sales
In 2012 The Wall Street Journal launched WSJ WorldStream, a global video newsgathering and publishing platform for short-form videos shot via smartphone by journalists across the global Dow Jones news organization. WSJ WorldStream is the latest addition to WSJ Live, the Journal’s video initiative.
WSJ WorldStream is video for the social media and mobile age. WSJ WorldStream consists solely of footage captured on smartphones by Dow Jones and Journal reporters and editors, utilizing the resources of more than 2,000 journalists worldwide.
These videos are embedded in stories on WSJ.com, incorporated into the Journal’s daily live video programming, used in produced video packages, and easily discoverable on Twitter under the hashtag #worldstream. In addition, shared and watched on WSJ WorldStream itself.
I was tasked with creating a campaign that was targeting a new audience.
Creative Director: Print design / UX design / Animation / Web design
All of what we do in advertising now stretches across multiple platforms. These are a collection of digital ads I created at DOW JONES. You will find these ads within other sections of my site which will give you a deeper understand of the overall campaign and media strategy. These ads were created in Flash and all within the file size restraint of 37k.
In this release of The Wall Street Journal app, I had to highlight the addition of more slide shows, videos and graphics to articles. The audience was given a clear understanding that the WSJ's online experience was an interactive media rich extension of its' print edition.
Print / Web / Mobile
WSJD’s mission is to break and cover the most important technology news each day. It will also showcases enterprise and investigative journalism. It is explicitly designed to be different and easily consumed regardless of device or screen size. Social media was part of its mission from the get-go. It was the first plank in The Wall Street Journal's transition to a digital-first newsroom. These ads showcased our partnerships with tech industries showing their products as the main feature.
Being a subscriber to WSDJ you become a part of an online tech community discovering the latest technical news on your desktop and mobile devices with weekly email notifications. Below is an example of what was created for the first ever WSDJ email blast.
Creative Director: Print design / Web design / UX Design
Website / Email Blast
Stratus Lounge is located in Central Philadelphia and part of the The Kimpton Group. They wanted to rebrand their website night lounge and offer their guests a way to stay informed and be a part of their social community. Stratus needed a way to have clients reserve and book events online. The site needed to incorporate a month to month list of events, links social outlets, and share images from sponsored events.
Role: UX Design / Web design
Redesign of the Dow Jones Product home page.
